Trust is felt to be a Good Trigger in Marketing and Green Products in Generating Purchase Interest

Objective: This research was conducted with the aim of knowing mediating role trust in green products regarding relationship between product marketing awareness and innovation on purchase intention environmentally friendly products.Methodology: is a quantitative object are informants who already know as recycled fashion products, drinking places, tissues, food containers obtained 300 population data from distributing this questionnaire. The instrument distributed using Google form. Using random sampling technique 100 participants represent representativeness data, analyzed by structural equation analysis (SEM) Smart PLS applicationResults: findings study indicate that direct has positive influence intentions. felt consumers Mediating Trust able to mediate means customers must always be maintained terms we do provided. Conclusion: Customers' care about environment does not damage realized system so becomes driving force for customers' buying